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Privacy Policy

Effective Date: 01/01/2025

Apoum Studios Ltd ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and safeguard your information when you use The Budget App (the “App”), including our AI-powered features and Plaid integration.

By using The Budget App, you agree to the terms of this Privacy Policy.

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1. Information We Collect

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We collect the following types of information:

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a) Personal Information

  • Name, email address, and other information you provide when creating an account

  • Your financial data, such as account balances and transactions retrieved securely via Plaid

Note: We do not store your bank credentials.

b) Usage Data

  • Device details (e.g., OS, browser type)

  • IP address and timestamps

  • In-app behavior and interactions (e.g., expense categorization, preferences)

c) AI Interaction Data

  • Transaction data sent to our AI models for expense classification

  • Categorization results, used to improve and personalize your experience

d) Location Data (if applicable)

If enabled, we may access general location information (city-level) to help with transaction tagging or app features.

You may disable location tracking at any time via your device settings.

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2. How We Use Your Information

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We use your data to:

  • Provide and maintain The Budget App

  • Sync and display financial data via Plaid

  • Automatically categorize your expenses with AI

  • Personalize your budgeting experience and financial insights

  • Communicate updates, respond to support requests, and send service-related notifications

  • Ensure platform security and integrity

  • Analyze usage trends and improve app functionality

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3. Legal Basis for Processing (GDPR Compliance)

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If you are located in the European Economic Area (EEA) or United Kingdom (UK), we process your personal data based on:

  • Your consent (e.g., Plaid integration)

  • The performance of a contract (your agreement to use our app)

  • Our legitimate interests (to improve the service and keep it secure)

  • Legal obligations (to comply with applicable laws)

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4. How We Share Your Information

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We do not sell or rent your personal information.

We may share information with:

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a) Third-Party Service Providers

  • Plaid – for secure financial account access (per Plaid’s Privacy Policy)

  • AI systems – for expense categorization, using anonymized data when possible

  • Hosting, security, support, and analytics tools (e.g., Google Analytics)

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b) Legal and Regulatory Bodies

We may disclose information if required to:

  • Comply with applicable law, court order, or government request

  • Protect our rights, property, or the safety of users and systems

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c) Aggregated and De-Identified Data

We may use aggregated or anonymized data for research, analytics, and improving services. This data cannot identify you and may be shared with trusted third parties.

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5. International Data Transfers

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By using the App, you acknowledge that your information may be transferred to and processed in countries outside your own, including Israel, where our servers and service providers are located. We ensure appropriate safeguards are in place as required by applicable laws.

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6. Data Security and Retention

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We use industry-standard safeguards to protect your information:

  • Encryption – Data in transit and at rest is encrypted

  • Access controls – Only authorized personnel can access user data

We retain your data only as long as necessary to:

  • Provide the App

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our Terms of Use

If you request account deletion, all associated data will be permanently removed unless retention is legally required.

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7. Your Rights and Choices

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You have the right to:

  • Access and review your personal information

  • Request corrections or updates

  • Delete your account and associated data

  • Withdraw consent (e.g., disconnect Plaid access)

  • Opt out of marketing communications at any time via unsubscribe links or contacting us

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Authorized Agents

Where applicable (e.g., California), you may authorize a third party to submit data-related requests on your behalf. We may request verification before acting on such requests.

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8. Cookies and Tracking Technologies

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We use cookies and similar technologies to:

  • Maintain session activity

  • Measure usage and performance

  • Improve app functionality

You can manage cookies through your browser settings. Disabling cookies may limit certain features.

We may also use services like Google Analytics to collect non-personal usage data for analysis. You can opt out using the Google Analytics Opt-Out Add-on.

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9. Marketing Communications

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We may send emails about new features, updates, or promotions.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link. Transactional emails (e.g., password resets, subscription changes) will still be sent.

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10. Children’s Privacy

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The Budget App is not intended for users under the age of 13. If we learn we’ve collected data from a child under 13, we will delete it immediately. If you are under 18, you must use the App with parental or legal guardian consent.

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11. Changes to This Privacy Policy

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We may update this policy periodically. When we do, we’ll revise the “Effective Date” at the top. For significant updates, we’ll notify you through the App or by email. Continued use of the App signifies acceptance of the updated policy.

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12. Contact Us

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If you have any questions or requests regarding this Privacy Policy, please contact:

Apoum Studios Ltd
📧 contact@appums.com

By using The Budget App, you acknowledge that you have read, understood, and agree to this Privacy Policy.

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